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Most People Need the Cut: What Ashton Kutcher Gets About VR Most in the Valley Miss
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Most People Need the Cut: What Ashton Kutcher Gets About VR Most in the Valley Miss

Kutcher VR cut narrative

Aston Kutcher, star of Jobs (above) and irrevocably, of Dude, Where's My Car, is also a well-respected tech industry investor, and You are not allowed to view links. Register or Login to view.:

“Everybody’s way too overhyped on VR,” he said. “You have to buy into this basic notion that people don’t want the cut ... Since the beginning of time, people sat around a campfire and told their stories. They cut the boring parts and moved through the interesting parts. That’s how you tell a story.”

“The minute you’re forced into a platform where you don’t get a cut, all of a sudden you get into this ambiguous short-form zone that has to be short to even engage an audience,” he added.

That's not a point that would have immediately occurred to me, but like most people in tech and definitely like most people in VR, I'm a hardcore gamer, and I'm in the mindset of that 3-4% of the world who don't necessarily want a cut.

"The cut" is a really good reference that only a narrative content creator like Kutcher could make. The Valley keeps thinking it's the platform that matters, and keeps missing that most consumers mostly care about narrative flow -- i.e. content not being boring. Only hardcore gamers want to explore long-form experiences without a cut, and even then, most of them get bored if there's no monsters in there to kill. And if most audiences are mostly only interested in short-form VR content, we're not talking about a mass market product about to replace TV or film any time soon. 

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